AD0-E560 Review Guide | AD0-E560 Certification Exam
AD0-E560 Review Guide | AD0-E560 Certification Exam
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Adobe Marketo Engage Architect Master Sample Questions (Q101-Q106):
NEW QUESTION # 101
What should be considered when setting up lead routing for multiple regions? (Choose two)
- A. Ensuring region-specific data compliance
- B. Creating a single global Smart Campaign
- C. Regional business rules for lead assignment
- D. Consolidating all leads into a single database
Answer: A,C
NEW QUESTION # 102
A company is launching a gated content whitepaper download campaign that will use a Marketo form on their company website. They will launch two paid advertising campaigns via Facebook and Google to drive new leads to the form, but the form can also be accessed organically via the company website.
The company wants to track:
The number of leads generated by this campaign
Which channel generated the most leads
How many people completed the download and which medium drove them to the form What is the best approach to program configuration in Marketo to achieve this level of reporting?
- A. Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
- B. Create channels for Online Advertising and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, and form fills from Facebook and Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for all advertising to the Paid Advertising program
- C. Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
- D. Create a channel for Web Content, and create a program with this channel Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Capture all form fills in the Web Content program, ensuring Acquisition Program and date is set for newly acquired leads Apply Period Costs for all advertising to the program
Answer: C
NEW QUESTION # 103
A demand generation manager wants to understand how emails are performing by company size in each geographic region. The Marketing Ops team captures size and region in forms, has built smartlists for filtering, and has segmentations to serve dynamic content. The Marketo instance is a standard configuration and does not include additional workspaces or partitions. The Marketo practitioner would like to display regional performance in an Email Performance in the report setup.
How would this goal be accomplished?
- A. Add a Marketing Activities Emails filter with 'Channels' grouping
- B. Add a Group by Segmentations filter with 'Company Size' and 'Region' groupings
- C. Add a 'Group by Marketing Activities Email' filter with 'Company Size' and 'Region' groupings
- D. Add a Group by Smartlist filter with 'Company Size' and 'Region' groupings
Answer: B
NEW QUESTION # 104
A business needs to measure the performance of email campaigns across regions.
Which solution should be implemented?
- A. Create region-specific Email Performance Reports
- B. Focus only on open rates for emails
- C. Use Smart Campaign filters to analyze email performance
- D. Consolidate all email campaigns into a single report
Answer: A
NEW QUESTION # 105
What factors should be included in a project's risk assessment? (Choose two)
- A. Vendor pricing policies
- B. Unclear stakeholder requirements
- C. Availability of skilled resources
- D. Marketing asset approval times
Answer: B,C
NEW QUESTION # 106
......
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